One of many many issues which have modified over on Twitter since Elon Musk’s $44 billion buyout is the Twitter Blue subscription. Now, it is altering once more, however this time it is lastly getting a characteristic that Musk promised some time in the past.
CEO Elon Musk promised again in November 2022 that Blue subscribers would take pleasure in seeing “half as many advertisements” as those that do not pay up for the subscription. Now, in April 2023, he is lastly made good on that promise. However an up to date Twitter assist web page each provides readability and disappointment to proceedings, leaving subscribers with one thing that does not fairly match what they thought they have been getting.
Twitter Blue, now with fewer advertisements, however not at all times
In that up to date assist doc, Twitter says that folks will see round 50% fewer advertisements certainly. However that solely applies to a few of their timelines.
“Half advertisements: See roughly 50% fewer advertisements within the For You and Following timelines,” Twitter’s rationalization begins. “As you scroll, you will note roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or advertisements.”
The reason continues, including that there could also be occasions when there are extra or fewer tweets between advertisements, though it does not make it clear why that’s.
Twitter additionally says that this does not embrace all components of the app, saying that it “doesn’t apply to promoted content material elsewhere on Twitter, together with however not restricted to advertisements on profiles, advertisements in Tweet replies, promoted occasions in Discover, promoted tendencies, and promoted accounts to observe.”
The upshot of all that seems to be that you will see simply as many advertisements as earlier than when viewing issues like lists, to not point out your replies and primarily all over the place that is not the primary feed – whether or not or not you select to go together with the For You or Following timeline.
Twitter Blue is after all not free. It is accessible worldwide now and prices $7.99/£6.99/€7.99 per 30 days, though that would enhance relying on the platform you select to enroll utilizing. You may see a full breakdown of pricing per nation on Twitter’s website.
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