In keeping with LG, amidst the worldwide pandemic, individuals turned to gardening as a therapeutic pastime to fight the challenges of social isolation and reconnect with nature from the consolation of their houses.
Timber.com (a trusted on-line gardening useful resource) conducted a survey that unveiled attention-grabbing information: since 2020, 68% of Individuals have cared for at the very least one houseplant, with 38% of people aged 18 to 24 embarking on this endeavor throughout lockdowns; greater than half of the younger adults surveyed acknowledged gardening as a method to boost their psychological well-being.
To simplify the method of indoor plant cultivation, LG launched the LG tiiun in 2021, adopted by the tiiun mini in 2022 — these revolutionary creations allow customers to embrace a greener way of life inside their indoor areas. Outfitted with good options reminiscent of built-in LED lighting and automated temperature management, the LG tiiun acts as a digital “inexperienced thumb,” facilitating gardening success for all.
LG tiiun and tiiun mini
Developed by Sprout Firm, LG’s pioneering company-in-company (CIC), the LG tiiun signifies LG’s dedication to fostering revolutionary enterprise concepts and effectively coming into new markets. Notably, the tiiun mini was developed and launched at an accelerated tempo in comparison with its predecessor.
Shin Sang-youn, the top of Sprout Firm, established three major goals to nurture the “pet plant” market and popularize LG tiiun. He said:
“Our objectives had been to transform people beforehand tired of gardening into plant lovers, affect plant-keepers to decide on LG tiiun, and foster a devoted neighborhood amongst LG tiiun homeowners”.
Shin Sang-Yoon, CEO of Sprout Firm, an in-house firm of LG Electronics
To realize these goals, Sprout Firm established an internet neighborhood for tiiun homeowners in October 2021, which has now grown to embody over 6,000 lively customers as of Might 2023. This interactive platform permits members to share private tales, and talk with fellow plant and tiiun lovers, and extends past one-way data sharing.
Moreover, the Sprout Firm workforce actively listens to suggestions from tiiun homeowners, leading to helpful enhancements. Responding to person preferences for prolonged plant nurturing, LG started promoting dietary dietary supplements individually from the seed kits, guaranteeing a relentless provide. Moreover, resulting from shopper demand for extra coloration choices, the LG tiiun mini now presents 4 pleasant pastel shades for the decrease half: beige, mint, lemon, and peach.
LG tiiun mini now presents 4 pleasant pastel shades for the decrease half: peach, mint, beige, and lemon.
Recognizing the development of tiiun customers capturing every day plant development images, LG launched a “plant journey” characteristic inside the devoted LG ThinQ app. Customers can now doc their vegetation’ progress, creating fascinating time-lapse movies that commemorate the miraculous journey of development.
Shin emphasised the dedication to shopper satisfaction and the pursuit of steady enchancment: “We are going to proceed to hearken to shopper solutions, improve present choices, and develop new merchandise that deal with actual challenges whereas delivering tangible buyer worth.”
Demonstrating LG’s dedication to environmental, social, and governance (ESG) rules, every LG tiiun unit incorporates recycled plastics, contributing to diminished carbon emissions throughout manufacturing.
World growth quickly?
At the moment accessible solely in South Korea, LG tiiun is poised for future growth into international markets. Shin shared, “With a worldwide growth in thoughts, we’re conducting experiments to domesticate vegetation from numerous areas and environments.”
With the exceptional success of tiiun in its house market and optimistic anticipation of its international prospects, Shin expressed his aspirations:
“Simply as Scotch Tape and Styler have grow to be generic phrases, our hope is for tiiun to grow to be synonymous with indoor gardening home equipment sooner or later.”
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